Posts made in May, 2019

Today’s world calls for creativity in marketing. If you think that most of your competitors are always one step ahead of you, the solution isn’t always using expensive marketing techniques. Sometimes you just have to go back to the basics to get impressive results.

One of the cheapest yet most effective marketing campaigns available is the use of door hangers. It is generally cheaper to get thousands of door hangers printed and sent to hotel rooms in the area instead of buying a commercial spot on a popular TV program. What’s more, this advertising method is a lot easy to implement than a TV ad.

What is Door Hanger Marketing and Advertising?

Door hanger advertising is a straightforward way to attract customers to your business. It practically opens the door to a lot of other marketing opportunities in the future. If you make door hanger printing a part of your marketing strategy, then you may generate income that you never thought was possible.

There are advertising companies that can help you plan the best door hanger marketing strategy that’s right for your business. The right strategy may depend on your actual location. For example, it’s easier to start a marketing strategy on door hangers Las Vegas as there are hundreds of hotels in the area than in a suburban zone where there are just a handful of bread and breakfasts.

Why Door Hangers?

The use of door hangers is much like using direct mail. The door hangers are used to feature your company and your products to a specific type of consumer. But what makes door hangers stand out is that they don’t look anything like direct mails at all.

However, Door hangers aren’t ignored with the rest of the advertising materials. They just hang there from the door, waiting to be noticed. That’s how you get the attention of your potential customers.

Door Hanger Design and Distribution

Door hangers are needed by hotels and inns more than any other place. The best way to design them is to include helpful messages that would appeal to homeowners. Don’t forget to add the words “Do Not Disturb” or “Please Make My Room” in it, along with your own advertising campaign.

You should also be more creative with the shape. While a typical door hanger is rectangular, why not make yours a rounded one if it represents your company, business, or product more? There’s actually nothing stopping you from executing a good design.

You should also make sure that the door hanger is thick enough so it can be used for a longer period of time. Consider using a 16 pt cardstock as they are the ones that tend to last longer and withstand all elements. They also give your business the professional appearance that distinguishes them from other companies or brands that’s using the same advertising technique.

Lastly, give your door hanger a good design. You should give it your all when it comes to design. Use the right color and finish to your door hanger so that it can capture the attention of your potential customers. You may even add a perforation to the door hanger that they can tear out so that it’s easier for them to keep your number and call you.